Mask Meets Cleanser: The New Hybrid Skincare Launches from VT, Kiehl’s, and Round Lab
The skincare world continues to blur the line between cleansing and treatment, with several new launches designed to do more than just wash away impurities. These formulas combine mask-like benefits, exfoliation, and soothing actives to leave skin smoother, clearer, and more resilient.
VT Cosmetics Cica Mask Cleanser
From Korean brand VT Cosmetics, known for its Centella-focused innovations, comes a 2-in-1 clay mask and foaming cleanser. With a soft mochi texture, it works as a daily gentle cleanser or a deeper treatment mask. Key actives include Centella Asiatica & Green Herb Complex to calm redness, Green Clay to purify pores, and Retinol (Vitamin A) to refine skin texture and tighten enlarged pores. The addition of green tea powder provides light exfoliation, making it ideal for acne-prone and sensitive skin seeking pore care without irritation.
Add to Wishlist / Buy on Amazon
Kiehl’s Gently Effective Blemish-Treating Cleansing Paste
Heritage American apothecary brand Kiehl’s expands its cleansing portfolio with a targeted blemish-treatment paste. Powered by 2% Salicylic Acid, it helps clear active breakouts and prevent new ones. The addition of Kaolin Clay and Charcoal absorbs excess oil and impurities, while Bio-Based Cica-Centella reinforces the skin barrier. Despite its potency, the formula remains gentle, balancing blemish-fighting efficacy with hydration from Glycerin. This cleanser is especially suited for oily and blemish-prone skin types seeking non-drying exfoliation.
Round Lab Camellia Deep Collagen Jelly Mask Cleanser
Beloved Korean brand Round Lab, celebrated for its use of botanicals and marine actives, introduces a jelly-textured mask cleanser enriched with Camellia Collagenol™. With Camellia Japonica Flower Extract, Quercetin, and Inositol, it boosts elasticity while cleansing. A unique konjac scrub and Camellia flower flakes offer gentle exfoliation, while 86% hydrating and firming ingredients help maintain moisture. Designed for sensitive skin, this formula doubles as both a deep-cleansing jelly and an elasticity-enhancing treatment.
