New Brand Highlight - Current State

The founders of skincare brand HoliFrog Emily and Majeed have announced their latest product line - Current State. The new brand is centered around the idea of skin being a complex and dynamic entity, and acknowledges that skin concerns and goals can change over time. To meet these changing needs, Current State offers a range of potent and multi-benefit products that are designed to support skin at any state it may be in.

The products in the Current State line are formulated to address both foundational skin needs as well as everyday concerns. The collection is balanced and clinically responsive, ensuring that users receive the best possible skincare experience.

The packaging design for Current State features a playful color scheme that is reminiscent of the whimsical and quirky aesthetic of Wes Anderson films. This unique visual approach adds to the brand's overall appeal and sets it apart in the crowded skincare market.