The Glow Collective: 4 New Serums Powered by Vitamin C and Fruit Actives
The pursuit of radiant, even-toned skin continues to inspire skincare innovation—and these latest serum launches show just how much brands are focusing on glow. Each formula blends Vitamin C, fruit enzymes, and botanical actives to deliver brighter, smoother, more luminous complexions. While their approaches differ—from bi-phase innovation to gentle overnight exfoliation—they all target dullness, uneven texture, and early signs of aging with clinically backed ingredients.
Aminnah – Sunkissed Vitamin C Boost Facial Serum
US-based clean beauty brand Aminnah takes a natural-first approach with its Sunkissed Serum, a blend of Vitamin C, aloe vera, and antioxidant-rich oils like rosehip, jojoba, and argan. This multitasking formula not only brightens and supports collagen but also calms irritation, deeply hydrates, and gently resurfaces skin thanks to apple extract. Designed as a daily radiance booster, it’s packed with nourishing botanicals for those who prefer a more holistic take on glow care.
Clarins – Multi-Active Glow Serum Vitamin C + AHA
French heritage brand Clarins merges decades of botanical research with advanced bi-phase technology in its Multi-Active Glow Serum. By combining stabilized Vitamin C with glycolic acid (AHA)—two actives typically kept separate—the serum delivers instant and long-term brightening. It visibly smooths texture, minimizes pores, and improves glow by up to 45% in four weeks. Infused with acerola seed extract for antioxidant protection, this serum is positioned as a high-performance solution for the first signs of aging.
Wildsmith Skin – Radiance Light Serum
British eco-luxury label Wildsmith Skin focuses on science-backed bioactives in its Radiance Light Serum. Powered by niacinamide to refine texture and reduce dark spots, alongside English mulberry extract (rich in Vitamin C and B5), it helps even tone and restore hydration. Added resveratrol provides strong antioxidant defense against environmental damage, while hyaluronic acid and glycogen deeply hydrate. The lightweight texture makes it an elegant choice for those wanting long-term radiance with a natural, skin-strengthening approach.
Arcona – Pumpkin Enzyme Renewal Serum
California-based Arcona, known for natural actives and holistic formulations, offers a seasonal-inspired solution with its Pumpkin Enzyme Renewal Serum. Combining pumpkin enzymes, peach and plum extracts, and moth bean extract (a plant-derived retinol alternative), this overnight treatment gently exfoliates without irritation. Added sugar cane complex enhances hydration while antioxidants like rosehip and sea buckthorn protect skin. The result is a refreshed, glowing complexion by morning—perfect for those seeking both resurfacing and nourishment in one step.
Brand / Product | Key Ingredients | Main Benefits | Texture | Price |
|---|---|---|---|---|
Aminnah – Sunkissed Vitamin C Boost Facial Serum | Vitamin C, Aloe Vera, Jojoba Oil, Argan Oil, Rosehip Oil, Coconut Oil, Apple Extract, Witch Hazel | Brightens dull skin, evens tone, supports collagen, hydrates & soothes, gentle exfoliation | Lightweight oil-based serum | $42 (approx.) |
Clarins – Multi-Active Glow Serum | Stabilized Vitamin C, Glycolic Acid (AHA), Acerola Seed Extract | Brightens instantly, exfoliates, evens tone, refines pores, smooths fine lines, 24h hydration | Bi-phase (shake-to-activate) serum | $68 |
Wildsmith – Radiance Light Serum | Niacinamide, English Mulberry, Resveratrol, Hyaluronic Acid, Glycogen | Evens skin tone, reduces dark spots, antioxidant protection, hydrates, refines pores | Lightweight serum | £95 (approx. $120) |
Arcona – Pumpkin Enzyme Renewal Serum | Pumpkin Enzymes, Peach & Plum Extracts, Moth Bean Extract (retinol alt.), Sugar Cane Complex | Gentle exfoliation, boosts glow, improves hydration, refines skin texture | Lightweight gel-serum | $62 |
See also:
Advanced Skin-Tech: 4 Serums Leading the Next Era of Targeted Anti-Aging Skincare
Recently Released Vitamin C Serums That Deliver on Radiance and Skin Health