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Ecooking, a Danish skincare brand, is known for its commitment to natural, allergy-friendly, and effective formulations that cater to various skin concerns. Established with a mission to deliver clean beauty without compromising on results, the brand focuses on high-quality vegan, fragrance-free, and dermatologically tested products. Ecooking prides itself on using 98-99% natural ingredients, ensuring that each formulation is gentle yet powerful enough to improve skin health.

The luxury skincare industry is constantly evolving, introducing advanced formulations that blend science with sensorial experiences. The latest serums from Rationale (Australia), Omorovicza (Hungary), Clé de Peau Beauté (Japan), and Biossance (USA) showcase the power of high-performance ingredients like diamond peptides, 24K gold, and bioengineered hydration complexes. Here’s a closer look at what makes these serums stand out.

Milk Makeup is no stranger to skincare innovation, and with their new Cooling Water Jelly Ice Soothing Serum and Watermelon Jelly Glow Hydrating Serum, they’ve successfully merged high-performance skincare with viral beauty trends. By reimagining traditional serums in a solid, jelly format, Milk has created a mess-free, travel-friendly, and sensorial skincare experience without sacrificing efficacy. Why the Jelly Format? Jelly skincare has exploded in popularity thanks to its cooling sensation, unique texture, and ease of use.

Versed, a well-known name in accessible and clean skincare, continues to grow its lineup with three new products targeting dullness, uneven skin tone, and sun protection. The brand has built a strong reputation for formulating results-driven products at an affordable price point, with a focus on transparency, sustainability, and non-toxic ingredients. Each of these new releases—Weekend Glow Brightening Eye Gel, Weekend Glow Brightening Serum, and Good Defense Daily Sunscreen SPF 50—aligns with the brand’s core values, offering evidence-backed actives and multifunctional formulas while remaining vegan, cruelty-free, and free from parabens, sulfates, and artificial fragrances.

The world of hair care is abuzz with innovation, and three new products stand out for their ability to repair, hydrate, and rejuvenate both hair and scalp. Designed with cutting-edge ingredients and luxurious formulations, these treatments promise to leave your hair looking healthier, shinier, and stronger. 1.

Cherry-inspired skincare is having a moment, and for good reason. These two new cleansers, featuring the rich benefits of cherries, are designed to cleanse, nourish, and brighten your skin while delivering a luxurious sensory experience. Whether you prefer a foaming gel or a transformative cleansing balm, these products bring the power of cherries into your routine with innovative formulations.

Sephora Collection has unveiled an exciting new line of anti-aging skincare products designed to combat visible signs of aging while hydrating, firming, and nourishing the skin. Featuring powerful ingredients like hyaluronic acid, retinol, and bakuchiol, this collection offers effective, vegan, and cruelty-free solutions for all skin types. The Plumping Booster Serum is designed to address fine lines and wrinkles caused by collagen loss.

Face oils are evolving into multitasking powerhouses, combining hydration, nourishment, and advanced repair. The latest launches feature natural ingredients, antioxidant-rich formulas, and a focus on barrier repair, making them perfect for addressing a variety of skin concerns like sensitivity, dryness, and uneven texture. These three new face oils bring innovation and nature together, offering visibly soothed, balanced, and rejuvenated skin for all types.

Ectoin is taking the skincare world by storm, and for good reason. This naturally occurring molecule, classified as an "extremolyte," is produced by microorganisms that thrive in harsh environments. In skincare, ectoin provides powerful hydration, promotes skin barrier repair, reduces inflammation, and shields against environmental stressors like pollution and UV damage.

Exfoliating toners are a staple for anyone looking to enhance their skin’s texture and tone. These three new launches combine gentle exfoliation with nourishing ingredients, targeting concerns like dark spots, dullness, and uneven texture while promoting hydration and glow. Rose Exfoliating Night Essence by The Organic Pharmacy (UK) The Rose Exfoliating Night Essence is designed to transform your skin while you sleep.

First Aid Beauty is renowned for creating dermatologist-tested, sensitive-skin-friendly products that deliver exceptional hydration and barrier support. Their two latest launches, the Hydrating Dewy Gel Cream Moisturizer and Ultra Repair Rescue Barrier Balm, are designed to target hydration, resilience, and skin barrier repair with advanced formulations. Hydrating Dewy Gel Cream Moisturizer with Hyaluronic Acid + Ceramides Perfect for oily and combination skin types, the Hydrating Dewy Gel Cream Moisturizer delivers 24-hour hydration with a lightweight, breathable formula.

Midnight Elixir by OSKIA (UK) Known for its nutritionally charged skincare, OSKIA introduces the Midnight Elixir, a regenerating night serum powered by Bio-Mimetic Growth Factors, peptides, and mushroom complexes. Key Ingredients: Bio-Mimetic EGF Complex: Boosts collagen production and improves skin elasticity. Shiitake & Turkey Tail Mushrooms: Brighten the skin and reduce inflammation.

Lip care is evolving with advanced ingredients and innovative formulations that go beyond hydration. These three new products target dryness, plumpness, and overall lip health, making them standout additions to your beauty routine. Pro-Collagen Peptide Gloss Balm by Paula’s Choice (USA) Known for science-backed formulations, Paula’s Choice is a leader in effective, dermatologist-approved skincare.

TOPICALS' new acne-fighting duo, the Clearly Breakout Routine, combines a multi-acid approach to tackle breakouts while supporting your skin's barrier. Formulated to target oil control, acne prevention, and skin irritation, this two-step routine is designed to make acne care easy and effective. TOPICALS, based in the U.S., creates skincare solutions for sensitive, acne-prone skin, focusing on inclusivity and effective treatments for skin concerns like acne and hyperpigmentation.

Laneige’s new cleansers harness the power of advanced formulations and key ingredients to deliver a luxurious yet effective cleansing experience. Each product is designed to remove impurities while nourishing and protecting the skin barrier. Perfect Renew Nourishing Oil-to-Foam Cleanser The Perfect Renew Nourishing Oil-to-Foam Cleanser is a transformative 2-in-1 product that combines the benefits of an oil cleanser and a foam cleanser.

Gentle yet effective cleansing is the cornerstone of a good skincare routine. These three new cleansers stand out with their innovative formulations, designed to remove impurities while soothing and nourishing your skin. From cream cleansers to oil-based first cleanses, these launches cater to a variety of skin needs.

In the world of hair care, treatments are stepping up to target specific concerns like damage repair, oil control, and deep nourishment. These three new products offer quick and effective solutions to boost your hair health, leaving it stronger, shinier, and easier to manage. Bond-Building TripleBond Flash Rinse by Bumble and bumble Bumble and bumble’s Bond-Building TripleBond Flash Rinse is a game-changer for damaged hair.

Niacinamide, known for its ability to refine pores, improve texture, and boost hydration, continues to dominate skincare innovations. Here are three new niacinamide-powered products that deliver brighter, healthier skin while addressing multiple concerns. From serums to gel creams, these launches are packed with additional ingredients to protect your skin barrier and enhance radiance.

Discover these new body care products designed to keep your skin hydrated, smooth, and rejuvenated. From nourishing butters to elasticity-boosting oils, these launches combine innovative formulations with key ingredients that deliver visible results. Beija Flor™ Elasti-Body Oil by Sol de Janeiro (Brazil) Sol de Janeiro, known for its vibrant and playful approach to Brazilian beauty, introduces the Beija Flor™ Elasti-Body Oil.

Two New Retinol Body Products to Tighten, Firm, and Revive Your Skin Retinol isn’t just for your face anymore. Two innovative body products featuring retinol derivatives have hit the market, offering advanced solutions for firming, smoothing, and rejuvenating body skin. Whether you’re targeting crepey skin, stretch marks, or pigmentation, these treatments bring face-grade ingredients to your entire body.