Pure Vitamin C 20% Element

Did you know that vitamin C's biggest weakness is time? It gradually loses efficacy as it is naturally exposed to water, air, and heat. On top of that, most vitamin C products today have water-based formulas and utilize containers without airtight function, shortening product lifespan by making it more prone to oxidation. We've controlled vitamin C's time, so you can control your skin's time. Pure Vitamin C 20% Element uses vitamin C in its purest form - ascorbic acid, to help visibly increase elasticity and balance an uneven skin tone. Highly lauded for its beneficial effects, but notorious for its instability, vitamin C's fresh potency is captured in time through elmt's innovative powder-in-suspension formula and airtight container. Our 2-Tier Stabilization Technology first locks in the effectiveness of vitamin C with the help of a bio-ferment extract, which is then suspended in a biolipid base to prevent activation until you need it. Unlike water-based forms of vitamin C, this waterless product contains water-soluble vitamin C powder that activates upon contact with the skin's moisture. Each use imparts instant radiance, while also forming a protective barrier that fights environmental aggressors for a brighter & firmer complexion over time.